07 February 2008
The making of a French Football Calendar 2008 Dieux du Stade
The making of a French Football Calendar 2008
Od 2000. god pa na ovano postala je tradicija u Francuskoj da se pravi kalendar pod nazivom Dieux du Stade , ili u nekom našem bukvalnom prevodu Bogovi stadiona (English: The Gods of Stade [Français], or Gods of the Stadium). Kalendar sadrži slike poznatih ragbi igrača francuskog tima, a zadnjih godina i svih drugih sportista. Lutajući po internetu naišao sam na ovaj snimak kako se pravio kalendar. Vrlo zanimljivo pogledati ! Nadam se da će te se složiti.
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Dieux du Stade (English: The Gods of Stade [Français], or Gods of the Stadium) is the title of several highly popular calendars published in the 2000s, featuring nude and semi-nude photographs of members of the Stade Français, a domestic French rugby team. In more recent years, players from other rugby union clubs and athletes from other sports have also been included.
The calendars have black-and-white nude, erotic and sometimes homoerotic photographs of the players. Partial profits go to charities. Starting with the 2004 edition, a DVD covering the making of the calendar has also been released every year. The calendars and DVDs are extremely successful, both with women and in the gay community.
The popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the number 2 French radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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